The ATISC project promoted agritourism as a driver of youth employment, social solidarity and environmental sustainability in disadvantaged rural communities in Europe and the Western Balkans.
Young people from four Western Balkan countries and two European Union member countries focused on empowering them through skills development and the creation of sustainable tourism models that support local economies and environmental conservation in these six respective regions.
This cross-border cooperation initiative between Kosovo and Montenegro strengthens the economic and tourism development of Gjakova (Kosovo) and Berane (Montenegro) by integrating their cultural and natural heritage into a unified tourism offer. The project focuses on infrastructure upgrades including conservation work, new tourist information facilities, and a cross-border mountain bike route alongside joint tourism packages and innovative virtual reality experiences. By combining promotional campaigns with community workshops, visitor management plans, and educational programs for schools and marginalized groups, this bilateral partnership drives sustainable regional growth and elevates the visitor experience.
Students from four primary schools and the 'Odhise Paskali' High School of Art organized educational, cultural and artistic activities to promote the cultural and natural heritage of the Municipality of Peja. These initiatives emphasized the importance of preserving local traditions and environmental monuments, fostering a deeper connection of young people with heritage and community.
The promotion of Kosovo's natural and cultural heritage, with a focus on the Municipality of Istog, involved the active participation of young people from all ethnic groups. This initiative aimed to foster unity and appreciation for local heritage, encouraging young people to engage in the preservation and promotion of the region's cultural and natural monuments, while strengthening ties within communities of different backgrounds.
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